Tips & Tricks of SMS Marketing UK
Sending and receiving SMS is commonplace today. It is impossible to find a person who does not use a mobile phone. Companies small, medium, and big have made use of this opportunity to target prospects and convert them into loyal customers without actually meeting them physically. Sending a smile one-liner to a client located on the other side of the nation may not yield the best results always. It is important to get in touch with a company that is reputed to be a top bulk SMS provider UK.
Do not let go of any opportunity to send sms in quick succession especially when the holiday season is coming up. Some of the tricks and tips that are definite to help you grab attention big time include the following activities:-
Call to Action (CTA) - SMS text marketing is more than sending a message. You want to elicit a response as well. So prepare the message in such a manner that it compels the recipient to act as you want him/her to do.
Tracking - Formulate a superior SMS marketing campaign and wait for the results. Do not leave anything to chance, however. You must work towards improving it the next time if the responses are not as expected. It makes sense to opt for the SMS API gateway to fulfill the tracking objectives. You will be able to gain information about the number of responses received. Calculating the ROI becomes simple once you have the numbers. You may alter your marketing strategy slightly if the results are not satisfactory. Feel free to send the messages at a different time or target another group of audiences. Trial & error may give you the right outcome but profitability is assured once you use text marketing to reach out to prospects.
Customization- You want to personalize the text messages so the client/prospect feels wanted. Add a snippet of personal information and address the customer by name. You will be able to earn the respect and loyalty of the individual thus ensuring more business. Moreover, never fail to send a greeting message on birthdays and anniversaries as well as holidays. It is a small step but the consequences can help you to earn a customer for life.
Urgency- Craft the messages with a purpose! You do not want to have uninterested people who are not willing to respond early. While you cannot force them to do much, you may want to add a date and spell out that it is the last day of the sale. This can result in a large number of responses with most of them positive too.
Clean Database - Refer to the SMS API documentation to learn how to proceed smoothly. You are likely to have thousands of leads to work on. The existing customers matter too! It is advisable to import customer information on an excel or CSV sheet. However, make sure to check the database periodically and remove the old numbers that are not valid anymore. Having a clean database will allow you to target potential clients that are genuine and willing to buy your products/services.
