Importance of Digital SMS Marketing
Hiring a marketing team to promote or introduce a new product by that means promoting the brand is an expensive affair. Moreover, issues with human errors can’t be ruled out entirely either. Hence, it is best to harness the power of technology today and turn to the most popular device utilized by almost everyone. Yes! It is the mobile phone that just got smarter and more useful. Automation of tasks has saved time as the recipients being pleased about the efforts too. You do not have to be limited by geographical location either. Utilise bulk SMS global to reach out to prospects scattered around the world.
Sure, you have to invest in an SMS API gateway to make it effective, but contrary to popular belief, it does not require you to spend enormously. The ROI is good with both smartphone users and simple mobile phone users targeted simultaneously. Integration of API will allow you to use the existing system while freeing up valuable human resources. Most skilled employees can be engaged while the repetitive tasks can get completed automatically.
It is indeed a double bonanza, but first, you would have to check the range of benefits to come your way once you decide to use the bulk text messaging UK services to reinforce the multi-channel marketing platform.
The advantages that enable your business to reach its potential easily and effectively include: -
Immediate Availability — You receive instant results once the text message is sent. Statistics reveal that more than 97% of text messages are opened and read immediately. The required action is taken pretty fast too. You will be pleasantly surprised to know that you have a 45% possibility of making the SMS campaign successful. Return on investment or ROI is, therefore, ensured. The success rate improves when you have an email to an SMS gateway or combine SMS with WhatsApp business messaging.
Short codes to elicit a response- Throw the ball in the customer’s court by requesting the prospects and existing customers to use a specific keyword when responding to the advertisements sent as SMS or posted on social media. You will be enormously satisfied to receive a tremendous response. Such an action will help you to increase the leads. Moreover, you can convert them easily while retaining the existing clientele.
Effective Integration — Make sure to utilize multiple channels to enhance your reach. True, SMS is an effective tool on its own to improve your marketing results, but the SMS API UK is capable of supporting other media such as emails and social media too. You can communicate with your customers by sending a follow-up SMS after shooting an email as a reminder.
Tracking- Identifying prospective customers by targeting specific groups via SMS can enable you to engage with them effectively. The responses are tracked and analysed to understand the efficacy and the gap of the current marketing strategy. It will make you turn towards other channels, thus giving you another opportunity to convert the disinterested prospects.
